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Local SEO Guide 2018


Search Engine Optimization is something that is determined by a very complex algorithm developed by companies like Google and Bing. No one knows exactly what the algorithm consists of in fine detail, but there are several factors that go into the ranking of websites. While the classics never change, innovation is changing the search engine ecosystem. To make sure you local business is future-proof, we go over some of the Best Local SEO Factors for 2018.

1. Social Media


Do you tweet, ‘gram, like, or share?   Social media has only grown in importance for local companies. Boost your local rankings by getting a good following on social media and having more people talk about your business or website on social media.


Social media is a huge part of our lives nowadays. Therefore, it only makes sense for it to be a huge factor when it comes to ranking websites on the search engines. The more social media interaction, fans, likes that you are able to get on your various social media platforms, the better your website is likely to rank.


Your social media is the best way to also ensure you’re listening and engaging with residents. If you have an important business questions, there’s no better sounding board than your fans on Facebook or Twitter. Ask them!


TIP: Make sure you have accounts with all the top social media platforms: Instagram, Facebook, Twitter, Pinterest, Google+, LinkedIn, Tumblr, Vimeo, and YouTube. Once you have them, then focus on one and engage with your followers.

2. Relevant Links


One of the biggest factors that influence your rankings are links. Links have only gained in importance over the years, but not all links are created equally.   Having good links pointing to your website has become very important when it comes to achieving high rankings.


What make a link good? Relevancy!   Backlinks must be relevant for your niche. Link from high ranking websites shows that your website is relevant too. Therefore, make sure that you are paying attention to relevancy first and authority second.

3. Content


We’ve all heard it – Content is King!   A major ranking factor that you need to focus on within your website is the content that you produce.


Not only do you want to pay attention to the type of content you produce, but you want to be sure that you are creating as high quality content as possible. The better your content and the higher quality it is, the better it is going to end up ranking. You want to focus on relevant content that matches up with local searches in order to really be able to rank well locally.


TIP: Look to resources such as Buzzsumo or Answer The Puplic to gain insight into what your avatar wants to learn from your website. Relevant content gets shared!

4. Keywords


When it comes to ranking factors, everything start with the keywords for your niche, service, or agency. The keywords that you are targeting is one of the major things that you want to look at because you want to find the keywords that are actually going to get your website ranking for the right local searches.


A focus on the right keywords is crucial if you really want to rank as high as possible for the different keywords within your respective market and niche. By choosing the right keywords, you will be able to get your website to rank well for the right search terms.


TIP: Use search engine autocomplete features to find out what people are typing. Don’t just think about Google, Amazon does this too! For example, check out the results when I type in dallas plastic surgery.




5. Citations

Listing your website and service with citations such as Yelp and Foursquare is another ranking factor that never goes out of style. Although the Yellow Pages have become mostly a nuisance when it arrives on our door step, remains a relevant citation.


The most important factor for citations is to ensure your business information is uniform across all sites. If you have old listings, make sure you edit them to reflect new listings.


TIP: Yext and others wants to charge you for your citations. Forgo the middleman and look for the FREE listing. The link will be small, but it’s there!


Overall, there is a lot that you are going to want to look at and consider when it comes to getting your website to rank in 2018. By following these Search Engine Optimization Factors for 2018, you should be able to maximize your local rankings and dominate your area.

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Marquee Results 

Let us put your name in lights!

Marquee Results, Digital Marketing, Richardson, TX